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Advertising For Dummies

 
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MessagePosté le: Jeu 13 Juil - 21:25 (2017)    Sujet du message: Advertising For Dummies Répondre en citant




Advertising For Dummies > tinyurl.com/y9o9v2rp

























































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“The....client....wants....to....be....a....part....of....that....ecosystem....and....they....want....to....be....seen....by....the....viewer.”....That....said,....companies....like....Viacom....do....actually....sell....inventory....on....the....exchanges....that....programmatic....tech....uses—it’s....just....not....TV....inventorySo..RTB..is..the..same..as..programmatic,..and..all..ads..will..be..bidded..in..real..time,..like..Google..or..on..exchanges?..No..way,..insists..AOL’s..Kline“It..allows..you..to..[place..ads]..with..individual..pieces..of..media..as..well..as..individual..pieces..of..data,”..he..saysSee...More...See...Less...Table...of...Contents...Introduction...1...Part...I:...Advertising...101...7...Chapter...1:...Advertising:...Mastering...the...Art...of...Promotion...9...Chapter...2:...Setting...and...Working...within...Your...Advertising...Budget...19...Chapter...3:...Boosting...Your...Budget...with...Co-Op...Programs...33...Chapter...4:...Defining...and...Positioning...Your...Message...41...Chapter...5:...Forming...an...Effective...Ad...Campaign...53...Part...II:...Creating...Great...Ads...for...Every...Medium...71...Chapter...6:...Online...Advertising:...Maximizing...the...Enormous...Reach...of...the...Internet...73...Chapter...7:...Using...Print...Ads:...Small...Spaces...with...Big...Audiences...95...Chapter...8:...Radio:...Effective,...Affordable,...and...Fun...107...Chapter...9:...Demystifying...TV...Commercials:...They...Don’t...Have...to...Win...Awards...to...Be...Effective...123...Chapter...10:...Collateral...Advertising...and...Direct...Mail:...Brochures,...Flyers,...Newsletters,...and...More...139...Chapter...11:...Opting...for...Outdoor...Ads:...Billboards,...Posters,...Ads...on...Buses,...and...Other...Signage...159...Part...III:...Buying...the...Different...Media...173...Chapter...12:...Investing...in...Internet...Advertising...175...Chapter...13:...Buying...Ad...Space...in...Print...Media...187...Chapter...14:...Purchasing...Ad...Time...on...the...Radio...199...Chapter...15:...Getting...Your...Ads...on...Television...215...Chapter...16:...Deciding...Whether...to...Hire...an...Ad...Agency...233...Part...IV:...Beyond...the...Basics:...Creating...Buzz...and...Using...Publicity...245...Chapter...17:...Creating...Buzz...and...Word-of-Mouth...Advertising...247...Chapter...18:...Leveraging...Your...Advertising...with...Public...Relations,...Publicity,...Specialty...Items,...and...Events...257...Part...V:...The...Part...of...Tens...279...Chapter...19:...Ten...Secrets...for...Writing...Memorable...Advertising...281...Chapter...20:...(Almost)...Ten...Ways...to...Know...It’s...Time...to...Hire...an...Agency...287...Glossary...293...Index...297...See...More...See...Less...Author...Information...Gary...Dahl...is...an...award-winning...copywriter,...creative...director,...and...advertising...agency...owner...in...California's...Silicon...ValleyAbout.../...AdvertisingMedia...KitSponsor...ContentSubscriptionsSubscription...OptionsDigital...AppNewslettersCustomer...ServiceAwards.../...Honors.../...EventsAwards...and...HonorsAdweek...EventsWebinarsOn-Demand...WebinarsTrophies.../...Awards.../...SealsPublicationsAdweek...NetworkRSSBackissuesReprints.../...E-Prints......2017...Adweek...-...All...Rights...ReservedTerms...of...UsePrivacy...PolicyContact...UsTo....update....your....preferences,....click....here

“I..don’t..know..if..it’ll..be..real..time,..but..it’ll..certainly..be..faster..time.”..Despite..some..false..starts..(Google..TV..sold..ads..via..programmatic,..but..the..whole..project..was..dropped),..programmatic..TV..is..definitely..happening..now,..at..least..in..some..corners..of..the..market,..notes..WeinsteinJoin...You...are...now...subscribed...to...our...email...alert...for...Accounting...Technology“If..it..converts..well,..it’s..worth..it.”..—Christopher..Heine3What..are..the..obstacles..to..making..programmatic..happen?..Plenty..of..challenges..stand..in..the..way..of..programmatic’s..future,..from..the..basics..of..educating..advertisers..and..publishers..to..more..complex..issues..like..cross-device..targetingChapter..10:..Checking..Out..the..DataWith...programmatic,...this...can...happen...in...real...time.”...Undertone...co-founder...Eric...Franchi...disagreesToggle...navigation...Search...Submit...San...Francisco,...CA...Brr,...its...cold...outside...Learn...by...category...LiveConsumer...ElectronicsFood...&...DrinkGamesHealthPersonal...FinanceHome...&...GardenPetsRelationshipsSportsReligion...LearnArt...CenterCraftsEducationLanguagesPhotographyTest...Prep...WorkSocial...MediaSoftwareProgrammingWeb...Design...&...DevelopmentBusinessCareersComputers...Online...Courses...B2B...Solutions...Shop...for...Books...San...Francisco,...CA...Brr,...its...cold...outside...Search...Submit...Visit...Arbitron...on...the...web...at,...or...go...to...its...parents...website,...Nielson.com,...for...lots...of...market...research...optionsBut....still,....you....find....yourself....wondering:....What....does....that....mean?....•....In....the....spirit....of....the....For....Dummies....book....series,....we....present....a....primer....for....the....ad....exec....who’s....not....sure....whether....programmatic....is....real,....coming....soon....or....requires....a....Commodore....64....to....conduct....business

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MessagePosté le: Jeu 13 Juil - 21:25 (2017)    Sujet du message: Publicité

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